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The system

Everything RoofFlow can put in place.

You almost certainly don't need all of it. This is the full list of what we implement or improve — the audit decides which parts apply to your business.

01 — Capture

Make it easy to ask

  • Premium conversion-focused roofing website — built to get a phone call or a form, not to win design awards.
  • Roof inspection booking flow — pick a slot, confirm, done.
  • Quote request flow — short, staged, and written for a homeowner in a hurry.
  • Lead capture forms — asking only what you need to price and prioritise the job.
  • Mobile optimisation — most roofing enquiries start on a phone, often outdoors.

02 — Respond

Answer first, every time

  • Automated email follow-up — an immediate acknowledgement, then a sequence that stops the moment they reply.
  • Automated SMS follow-up — where it's appropriate for the market and the customer.
  • Missed-call recovery — an automatic text back when a call can't be answered, so the caller isn't left with silence.
  • Calendar and appointment booking — inspections land in a real calendar with reminders attached.

03 — Organise

One list your team can work

  • Basic lead management — every enquiry in one place with a status and an owner.
  • Lead organisation — sensible stages, so it's obvious what needs attention today.
  • Existing system optimisation — if you already have a CRM, we'd rather fix its intake than replace it.

We don't install a heavy CRM by reflex. If a shared, well-structured list does the job, that's what you get.

04 — Understand

Know what happened

  • Conversion tracking and analytics — enquiries received, answered, booked.
  • Source reporting — which channels produce enquiries worth having.
  • Basic SEO foundations — page structure, speed, local signals and indexing done properly.
  • Ongoing optimisation and support — changes based on what the numbers show.

Scope

Three shapes a RoofFlow project takes.

Illustrative only — your scope comes from the audit, not from a package on a page. We don't publish fixed pricing because the right build genuinely differs between companies.

Shape A

The site is fine. The follow-up isn't.

You have a decent website and steady enquiries. Nothing happens automatically after one arrives.

  • Improved capture forms on the existing site
  • Immediate automated response
  • Follow-up sequence
  • One organised lead list
  • Tracking
Shape B

Booking is the bottleneck.

Enquiries get answered, but arranging the inspection takes days of phone tag and missed calls.

  • Inspection booking flow
  • Calendar integration and reminders
  • Missed-call text back
  • Quote request funnel
  • Mobile conversion work
Shape C

The whole path needs rebuilding.

The website doesn't convert, enquiries live in three places, and growth means hiring admin.

  • New conversion-focused website
  • Booking and quote flows
  • Email and SMS follow-up
  • Lead management and organisation
  • Tracking, SEO foundations, ongoing optimisation

Boundaries

What RoofFlow doesn't do.

  • We don't generate demand. No paid advertising as part of the core offer, no lead lists, no promise of traffic.
  • We don't sell leads. Every enquiry belongs to you, and so does every system we build.
  • We don't build things you won't use. An unused CRM is worse than a notepad.
  • We don't work outside roofing. The specialisation is the point.
  • We don't quote numbers we can't stand behind. No guaranteed leads, appointments or revenue.
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