Make it easy to ask for a roof inspection
A conversion-focused website, a booking flow, a short quote request, forms that ask for the right things. Mobile first, because that's where a homeowner with a leak is standing.
Built for roofing companies
Turn more roofing enquiries into booked opportunities.
RoofFlow System helps roofing companies capture, organise and follow up enquiries through a conversion-focused digital system — so fewer opportunities fall through the cracks.
AustraliaUnited KingdomUnited StatesCanadaNetherlands
One enquiry, end to end
Live
Enquiry arrives
Captured in one place
Answered straight away
Followed up on schedule
Inspection booked
Visible to the team
The RoofFlow path
System view
The gap
You already work hard to generate the enquiry. The system after it is where the work gets lost.
Most roofing companies don't have a lead problem in the way agencies describe it. They have a handling problem. The enquiry arrives — then it depends on someone being free, remembering, and getting back to it before a competitor does.
A normal Tuesday
- A call comes in at 07:40 while the crew is loading. It goes to voicemail and nobody rings back.
- A form goes to an inbox that gets read that evening — or the next day.
- A quote request sits until Sunday paperwork.
- Three enquiries live in a phone, one in an inbox, two on a notepad in the van.
- Follow-up depends on the owner remembering.
- Nobody can say which enquiries turned into jobs, or where they came from.
With RoofFlow in place
- Missed calls trigger a text back, so the caller hears from you in seconds.
- Every enquiry lands in one place, with the detail you need to price it.
- The first reply goes out immediately, whoever is on a roof.
- Follow-up runs on a schedule instead of on memory.
- Prospects book an inspection themselves, in slots you control.
- You can see what came in, what was answered and what was booked.
RoofFlow does not create demand. It works on what already reaches you — the calls, forms and enquiries your reputation and marketing already produce.
What RoofFlow builds
Four jobs, done properly.
Every roofing company is at a different starting point. The audit decides which of these you actually need — not all of it, every time.
Answer before the next company does
Automatic acknowledgement by email or SMS. Missed-call text back where it suits the business. The prospect knows they've been heard within seconds, not hours.
One place for every enquiry
A lead list your team can actually work — status, owner, next action. Light if that's all you need. We won't build a CRM you'll never open.
See what happens after the enquiry
Conversion tracking and source reporting, so you know which enquiries got answered, which got booked, and where they came from.
How it works
Five steps. No mystery.
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01
RoofFlow Audit
A call, then a walk through your current enquiry process. Where enquiries come from, who touches them, what happens on day one and day seven.
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02
Identify conversion gaps
We map where opportunities may be getting lost and where you're doing by hand what a system should do. You get the map whether or not you work with us.
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03
Build or improve the system
We implement only the parts you need: website, booking flow, capture forms, follow-up automation, lead organisation, tracking. Existing tools stay if they work.
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04
Launch and test
We run the journey ourselves on desktop and mobile — submit the forms, book the slot, check the messages land and the notifications reach the right person.
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05
Optimise
Once real enquiries run through it, we use what the data shows to improve the weak points. Systems get better with evidence, not opinions.
See what we can build
Working concepts, not screenshots of other people's work.
RoofFlow is a new company and we don't have client case studies yet. So instead of borrowing someone else's, we built demonstrations you can click through. Try the inspection booking flow below.
Demo concept
Book a roof inspection
Choose a time that suits you. We'll confirm by text and email.
March 2026Available
MTWTFSS
Inspection times
Pick a day to see available inspection times.
A booking page removes the back-and-forth. The homeowner picks a slot inside the hours you allow, the appointment lands in the calendar, and the reminder goes out on its own.
All seven demosOur commitment
What we will and won't promise.
We don't hand over a website and disappear. We work with you to implement, test and refine the agreed RoofFlow system until it functions as intended — and we stay on to improve it with real data.
What we won't do is promise a number. We can't guarantee leads, customers or revenue, because those depend on demand, pricing, your sales conversations, your reputation and your market. Any company that guarantees them is guessing. What we can be accountable for is the system: that it captures, responds, organises, books and reports the way we agreed.
Who it's for
Established roofing companies. Not everyone.
RoofFlow works with roofing businesses that already have demand and a reputation — and a process that hasn't kept up with them. If enquiries are arriving faster than your admin can handle, that's the problem we work on.
This sounds familiar if
- Calls get missed during the working day and rarely get returned.
- You reply to enquiries in the evening, after the day's work.
- Your quote form asks too much, and people abandon it.
- There's no way for someone to book an inspection without phoning.
- Enquiries are spread across a phone, an inbox and a notepad.
- Growth means hiring more admin, because the process is manual.
Straight answers
The three questions we get first.
No. RoofFlow does not generate demand and does not run paid advertising as part of the core offer. We work on the enquiries you already receive — making sure they're captured, answered and followed up instead of lost. If your phone isn't ringing at all, we're the wrong first investment, and we'll tell you that on the audit call.
Often not. If your site already looks right and ranks reasonably, we usually improve the conversion path on it — the enquiry forms, the booking flow, the mobile experience, the tracking — rather than replace it. A new site is a recommendation we make when the current one is genuinely holding you back, not by default.
No, and we'd be careful with anyone who does. Results depend on existing demand, your traffic, your pricing, your sales process, your market and your own operations — all outside our control. What we're accountable for is the infrastructure used to capture, organise, follow up and convert opportunities, and that it works as agreed.
Next step
Start with the audit.
A short application, then a call. We look at how enquiries reach you today and where they're most likely being lost. You get the findings either way.